本項目YANG DESIGN采用競品研究,入戶實地走訪,深度訪談等9種面向用戶的研究方法走訪幫助萬科團隊明確其城市核心區位,高平層類,高端改善型住宅產品及其居住體驗設計的優劣勢,梳理更以用戶為中心的設計機會點。相應設計方法論及設計報告獲得萬科集團設計團隊的一致認可與好評。

YANG DESIGN helped Vanke Shanghai team to identify the pros and cons of their highlevel apartments, compared to the competition, and to discover customer insights by using user-centered design principles. The project resulted in the creation of a report containing several user-centered research methodologies such as contextual inquiry, 5 whys, in-depth interview etc., with clear indications of how to use them in the real estate context. The report was very well received by the client and is currently in use by their design teams.

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